Intelligent Power Case Study
Built a living website from scratch for a new B2B energy storage company—complete with business intelligence, marketing automation, and AI-powered funnel management.
The Challenge
A New Business With Zero Digital Presence
Intelligent Power launched as a new B2B provider of wide-temperature battery energy storage systems—a high-value, technically complex market where deals are measured in millions. But being new meant starting from absolute zero: no domain history, no search authority, and no digital infrastructure.
To compete against established players, they needed more than just a website—they needed a complete digital operations platform that could generate leads, nurture prospects through a long B2B sales cycle, and give leadership real-time visibility into the entire funnel.
Key Pain Points
The Solution
A Full-Stack Digital Operations Platform
We built a living website on a brand new domain, engineered from day one for SEO and Answer Engine Optimization (AEO). Every page was structured with semantic HTML, schema markup, and content strategy targeting the exact terms B2B buyers search. A custom CMS gives the team full control over content without touching code.
Beyond the website, we deployed a complete business operations layer: a business intelligence portal with analytics and reporting, SEO/AEO performance dashboards, total funnel management from first touch to closed deal, and deep integration with their client management system. Marketing automation and AI integrations connect the website directly to their CRM, ensuring every visitor interaction feeds the sales pipeline.
Living Website
SEO-first website built on a brand new domain with custom CMS, structured data, and content strategy for B2B energy storage buyers.
Business Intelligence Portal
Custom analytics dashboards with real-time reporting on traffic, rankings, lead flow, and competitive positioning.
SEO & AEO Dashboards
Dedicated dashboards tracking search visibility, keyword rankings, and Answer Engine Optimization performance across Google and AI search.
Total Funnel Management
End-to-end pipeline tracking integrated with CRM—from first impression through marketing automation to closed deal, with AI-powered lead scoring and nurture sequences.
The Results
From Zero to 2,500+ Monthly Impressions in Weeks
Within weeks of launching on a brand new domain, Intelligent Power was generating over 2,500 monthly Google impressions and 40+ monthly clicks—remarkable velocity for a greenfield B2B site in a niche market. The integrated funnel management system gives leadership full visibility from first touch to revenue, supporting a pipeline worth millions.
“We launched a brand new company and had a complete digital platform in three weeks—website, CRM integration, marketing automation, the works. We can see every lead from first click to closed deal. It is the backbone of our sales operation.”
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