truDigital Case Study
Took truDigital from virtually invisible in organic search to a dominant position in their industry - doubling revenue from SEO/AEO while building a paid search program that accelerated lead generation from day one.
The Challenge
Great Product, Invisible Online
truDigital is a leader in cloud-based digital signage, but their organic search presence didn't reflect their market position. Competitors with inferior products were outranking them for key terms because truDigital had no systematic content strategy.
Their blog was a graveyard of sporadic posts with no keyword targeting, no internal linking strategy, and no topical authority structure. Paid ads were driving most of their leads - at an increasingly unsustainable cost.
Key Pain Points
The Solution
AI-Driven SEO, AEO & PPC Growth Engine
We developed a comprehensive SEO and AEO strategy centered on topical authority clusters. Instead of random blog posts, we mapped every piece of content to a strategic keyword cluster that would systematically build truDigital's domain authority and AI search visibility.
We deployed an AI content engine that produces optimized, technically accurate articles at scale - each reviewed by subject-matter experts before publishing. Combined with technical SEO fixes, schema markup, and a strategic internal linking architecture, the results compounded fast.
To accelerate lead generation while organic rankings matured, we launched a targeted PPC campaign across Google Ads - bidding on high-intent keywords to capture bottom-of-funnel traffic and drive immediate conversions alongside the long-term SEO play.
SEO & AEO Strategy
Complete technical SEO audit, competitor gap analysis, and keyword strategy with topical authority mapping optimized for both traditional and AI-powered search.
AI Content Engine
Custom content pipeline producing optimized articles at scale targeting high-intent search queries across every stage of the buyer journey.
Technical SEO Fixes
Site speed optimization, comprehensive schema markup, internal linking architecture, and crawl budget improvements.
PPC Campaign Management
Google Ads strategy targeting high-intent keywords with ongoing bid optimization, ad copy testing, and landing page experiments.
Performance Dashboard
Real-time SEO & PPC dashboard tracking rankings, traffic, ad performance, and content performance by cluster.
The Results
Doubled SEO Revenue, Dominant Organic Rankings & Accelerated Paid Growth
truDigital went from virtually invisible in organic search to ranking for hundreds of high-value keywords across their industry. Organic traffic grew dramatically, ultimately doubling revenue from the SEO/AEO channel. Rank momentum continues to accelerate month over month. On the paid side, our PPC campaigns capture high-intent traffic across a broad keyword set, driving consistent lead flow alongside the compounding organic growth. Together, SEO, AEO, and PPC deliver a full-funnel acquisition engine.
In Their Own Words
“Working with Glen and Bryce was one of the best marketing investments we made at truDigital.
Glen's SEO expertise was transformative - within the first year, he drove substantial growth in organic traffic across our most important keywords, ultimately doubling revenue from the channel.
Beyond the results, Glen is genuinely ahead of the curve, consistently bringing fresh ideas around emerging AI and AIO search trends that kept us positioned for what's next.
He's an invaluable resource for any company serious about growing its organic presence.
Bryce complemented that work seamlessly on the paid search side, sharpening our bid strategies, expanding our keywords, and leading landing page tests that meaningfully improved our program's performance.”
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