truDigital Case Study
Built truDigital's organic search presence from the ground up - 525 ranking keywords, 483 monthly SEO clicks, and $4.51K/mo in estimated traffic value - then launched PPC campaigns driving 76 monthly paid clicks across 100 keywords.
The Challenge
Great Product, Invisible Online
truDigital is a leader in cloud-based digital signage, but their organic search presence didn't reflect their market position. Competitors with inferior products were outranking them for key terms because truDigital had no systematic content strategy.
Their blog was a graveyard of sporadic posts with no keyword targeting, no internal linking strategy, and no topical authority structure. Paid ads were driving most of their leads - at an increasingly unsustainable cost.
Key Pain Points
The Solution
AI-Driven SEO & PPC Growth Engine
We developed a comprehensive SEO strategy centered on topical authority clusters. Instead of random blog posts, we mapped every piece of content to a strategic keyword cluster that would systematically build truDigital's domain authority.
We deployed an AI content engine that produces optimized, technically accurate articles at scale - each reviewed by subject-matter experts before publishing. Combined with technical SEO fixes and a strategic internal linking architecture, the results compounded fast.
To accelerate lead generation while organic rankings matured, we launched a targeted PPC campaign across Google Ads - bidding on 100 high-intent keywords to capture bottom-of-funnel traffic and drive immediate conversions alongside the long-term SEO play.
SEO Audit & Strategy
Complete technical SEO audit, competitor gap analysis, and 12-month keyword strategy with topical authority mapping.
AI Content Engine
Custom content pipeline producing 15+ optimized articles per month targeting high-intent search queries.
Technical SEO Fixes
Site speed optimization, schema markup, internal linking architecture, and crawl budget improvements.
PPC Campaign Management
Google Ads strategy targeting 100 paid keywords with ongoing bid optimization, ad copy testing, and budget management driving 76 monthly clicks at $3.85K/mo spend.
Performance Dashboard
Real-time SEO & PPC dashboard tracking rankings, traffic, ad performance, and content performance by cluster.
The Results
525 Keywords Ranking, $4.51K Traffic Value & 76 Monthly PPC Clicks
truDigital now ranks for 525 organic keywords with 483 estimated monthly SEO clicks worth $4.51K per month. Rank momentum is accelerating - 7,761 positions gained over the last 3 months and 1,130 in the last month alone. On the paid side, our PPC campaigns target 100 keywords driving 76 monthly clicks with a managed budget of $3.85K/mo. Together, SEO and PPC deliver a full-funnel acquisition engine.
“We went from invisible on Google to ranking above competitors who have been doing SEO for years. The AI content engine is like having a full editorial team at a fraction of the cost.”
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