Romex Pest Control Case Study
Replaced WordPress with a living website, built a full business intelligence portal, tripled leads in month one, and hit +232% month-over-month impression growth within two months.
The Challenge
A WordPress Site Holding Back a Growing Company
Romex Pest Control was running on an aging WordPress site that had become a liability. It was slow, difficult to update, insecure, and invisible in search results. The team had no visibility into what was driving leads, no way to optimize content, and no integration between the website and their field service operations.
With competitors investing in digital, Romex was losing market share online despite delivering excellent service in the field. They needed a complete platform—not just a website redesign.
Key Pain Points
The Solution
A Living Website With Full Business Intelligence
We replaced WordPress entirely with a modern living website—purpose-built for SEO, speed, and conversion. Every page is optimized for semantic SEO and aligned with the latest Google algorithm factors. A custom CMS gives the Romex team full control over content creation and optimization without touching code.
Beyond the website, we built a comprehensive business intelligence portal with dashboards for analytics, reporting, Google Search Console data, A/B testing, and security monitoring. We integrated the website directly with FieldRoutes for seamless lead-to-job conversion, connected marketing automation and workflows, and embedded AI integrations throughout the system.
Living Website
Complete WordPress replacement with a modern, high-performance website built for semantic SEO, speed, and conversion.
Business Intelligence Portal
Custom dashboards including analytics, reporting, Google Analytics, Search Console, A/B testing, content studio, and security monitoring.
SEO & Content Engine
Semantic SEO strategy with custom CMS, content studio for blog posts and categories, and algorithm-aligned optimization.
FieldRoutes Integration
Direct integration with FieldRoutes field service management for seamless lead capture, routing, and job scheduling.
AI & Automation
AI integrations between website and marketing automation, automated workflows, and intelligent lead nurture sequences.
The Results
Tripled Leads, +232% Impression Growth
The results were immediate and compounding. Romex tripled their lead volume in month one, and by month two the SEO engine was in full gear—delivering 2,500+ monthly clicks, 500K+ monthly impressions, and a staggering +232% month-over-month impression growth. Year-over-year visibility jumped +69%, and spring revenues reached summer levels for the first time in company history.
“We replaced WordPress with a modern living website, tripled leads in the first month, and helped the company bring spring revenues to summer levels.”
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