Pathihc Case Study
Took pathihc.com from zero brand and SEO market share to a healthy organic foundation over a 7-year engagement (2016–2023).
The Challenge
Zero Brand and Zero SEO Market Share
When we began working with Pathihc in 2016, the site had virtually no organic search presence. There was no keyword strategy, no content architecture, and no local SEO foundation. The site was invisible to Google—generating near-zero organic traffic and zero brand recognition in search.
In the competitive integrative healthcare space, potential patients were finding established competitors first. Pathihc had strong clinical outcomes but no digital footprint to match.
Key Pain Points
The Solution
Complete SEO Overhaul and Website Rearchitecture
Over a multi-year engagement from 2016 to 2023, we executed a complete SEO audit and website rearchitecture. Every page was restructured for search intent, with a full content redo targeting the keywords and topics that potential patients were actually searching for.
We built a Local SEO foundation through Google Business Profile optimization, citation building, and schema markup—then layered in an ongoing content strategy that steadily grew topical authority and organic keyword rankings year over year.
SEO Audit & Strategy
Complete technical and content SEO audit establishing the roadmap for organic growth from zero.
Website Rearchitecture
Full site restructure with search-optimized information architecture, internal linking, and URL hierarchy.
Content Overhaul
Rewrote and expanded all site content targeting patient search intent and building topical authority across treatment areas.
Local SEO & GBP
Google Business Profile optimization, local citation building, and geo-targeted schema markup for local search visibility.
The Results
From Zero to 5.3K Monthly Organic Visits
Over the 2016–2023 engagement, Pathihc went from zero brand recognition and zero SEO market share to a healthy organic foundation. Organic traffic grew steadily year over year, reaching 5.3K monthly visits with 3.4K+ keyword rankings—a complete transformation from invisible to established.
Want Results Like These for Your Business?
Take the free marketing audit to see exactly where we can drive the biggest impact - or book a call to discuss your specific goals.