NRF2.com Case Study
WordPress migration to a living website with custom CMS, live research feeds, and 200% increase in eBook subscriptions.
The Challenge
A Dated WordPress Site Holding Back a Science Leader
NRF2.com is a hub for cutting-edge health science research, but their outdated WordPress site was slow, difficult to update, and failed to reflect the authority of their work.
The team struggled with a clunky CMS, no automation, and a design that hadn't been refreshed in years—undermining credibility with researchers and health-conscious consumers alike.
Key Pain Points
The Solution
A Living Website Built for Science
We migrated NRF2.com off WordPress and onto a modern, custom-built living website with a tailored CMS designed for research-heavy content.
Live research feeds, a brand redesign, and performance optimizations transformed the site into a credible, engaging hub for the NRF2 science community.
Living Website
Full WordPress migration to a modern, fast, and SEO-optimized living website.
Custom CMS
A purpose-built content management system for publishing research articles, studies, and resources.
Live Research Feeds
Automated feeds pulling the latest NRF2 research from scientific databases and curated sources.
Brand Redesign
A fresh, science-forward visual identity with modern typography, color palette, and imagery.
Security & Performance
Enterprise-grade hosting with SSL, CDN, caching, and 99.9% uptime.
The Results
eBook Subscriptions Up 200%
The new living website transformed NRF2.com into a modern research hub that builds trust and drives engagement.
“We were embarrassed by the dated content on the old site. My AI Pro Tools gave us a living website that finally matches the quality of our research. The custom CMS and live feeds changed everything.”
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