Haiti Health Initiative Case Study
Built haitihealthinitiative.org from the ground up and drove SEO growth to 168 organic keywords, 151 monthly clicks, and $6.28K/mo in traffic value - fueling donor engagement and program visibility for a global non-profit.
The Challenge
A Critical Mission With No Digital Presence
Haiti Health Initiative is a non-profit organization dedicated to improving healthcare access and outcomes in Haiti. Despite their impactful on-the-ground work, they had no website and virtually zero online visibility - meaning potential donors, volunteers, and partner organizations could not find them.
Without a digital presence, fundraising relied entirely on word-of-mouth and in-person events. They needed a professional website that would tell their story, attract donors, and rank for health-related non-profit search terms to expand their reach.
Key Pain Points
The Solution
Full Website Build + SEO Growth Engine
We designed and built haitihealthinitiative.org from scratch - a modern, mobile-responsive website that communicates the organization's mission, programs, and impact with clarity and emotional resonance.
Alongside the website build, we implemented a comprehensive SEO strategy targeting high-intent keywords around global health non-profits, Haiti healthcare, and charitable giving. Every page was optimized for search engines while maintaining a donor-first user experience.
Custom Website Design & Development
Full website build from scratch with mobile-responsive design, donation integration, and program pages that tell the organization's story.
SEO Strategy & Optimization
Keyword research, on-page optimization, technical SEO, and content strategy targeting non-profit and global health search terms.
Content Architecture
Strategic page structure and internal linking designed to guide visitors from discovery to donation while building topical authority.
Donor Engagement Optimization
Conversion-focused design with clear calls-to-action, impact stories, and streamlined donation pathways to maximize revenue generation.
The Results
168 Keywords Ranking & $6.28K Monthly Traffic Value
Haiti Health Initiative now ranks for 168 organic keywords with 151 estimated monthly SEO clicks worth $6.28K per month. Rank momentum is accelerating with 5,351 positions gained over the last 3 months and 575 in the last month alone. The website has become a powerful fundraising and awareness tool, connecting the organization with donors and supporters who previously had no way to find them.
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